How much does a white-label WordPress developer cost in the UK?

UK-based senior freelancers typically charge £60–£120/hour. I charge £40/hour — a European specialist rate with UK business-hours availability — and fixed-price project quotes are available. No minimum hours, no retainer required.

Will my clients know I outsourced the work?

No. White-label means invisible by design: no footer credit, no email signature, no direct client contact, no portfolio claims. I communicate only with your team, inside your tools, under your brand — and I sign your NDA before seeing any client work.

How quickly can you start on our project?

Typically within 3–7 business days. Onboarding is simple: NDA signed, access to your project management tool (ClickUp, Asana, Notion or similar), and a brief on your standard delivery process. I reply to new enquiries within one business day.

Do you work inside our existing workflow and tools?

Yes. I adapt to your process rather than imposing mine: your PM tool, your communication channels, your Git workflow, your staging environment. Handoffs include documented, client-ready delivery notes.

Can I hire you for ongoing overflow support?

Yes. Many agencies keep me on a flexible hourly arrangement for overflow capacity — no long-term contract, no minimum commitment. You pay only for delivered work, whether that is a one-off build or continuous support.

White-Label · UK Agencies · NDA-Ready

White-Label WordPress Developer for UK Agencies

I'm Filippo Tinnirello, a white-label WordPress developer working exclusively with UK digital agencies. I build custom themes, plugins and WooCommerce work under your brand — your clients never know I exist. £40/hour or fixed project price, NDA first, available during UK business hours.

20+ years of development experience · 40+ WordPress projects delivered · 10+ agency partners

What White-Label Means in Practice

A white-label WordPress developer builds the work while your agency owns the client relationship. No logos in the footer, no email signatures, no direct client contact, no portfolio credit. I follow your workflow, communicate only with your team, and hand off work your clients believe was built in-house.

What I Build Under Your Brand

Custom theme builds from approved designs

Pixel-perfect WordPress themes from your Figma, XD, PSD or Sketch files — delivered under your brand with clean, documented code.

Figma to WordPress service

Plugin development & WooCommerce

Bespoke plugins, WooCommerce customisation and integrations built to WordPress coding standards — scoped separately so builds never silently expand.

Plugin development service

Overflow & delivery support

Extra senior capacity for production crunches: staging, QA, responsive fixes, bug fixes and pre-handoff polish during UK business hours.

Agency collaboration

How an Engagement Works

1
NDA first, then access
I sign your standard NDA before any client details are shared. Then I get access to your PM tool, repos and staging — not the other way around.
2
Scoped quote, fixed or hourly
You get a clear quote: £40/hour for open-ended support, or a fixed price for scoped builds. No surprises mid-project.
3
Build with batched communication
I work autonomously and batch questions into one list per milestone instead of interrupting your day. Progress updates in your tool, on your schedule.
4
Client-ready handoff
Staging link, QA notes, documented decisions and tidy code your team can maintain. Your client sees only your agency's work.

Pricing: £40/Hour or Fixed Project Quote

My rate is £40/hour — below the £60–£120/hour typical for UK-based senior freelancers, because I work remotely from Italy during UK business hours. Scoped builds can be quoted as a fixed price. No minimum hours, no long-term contracts, no retainer required.

For a full cost breakdown against hiring in-house, read White Label vs In-House: The Real Cost Comparison.

Why Agencies Work With Me

Invisible by design

No client contact, no credit, no traces. Your account managers stay the heroes; I stay in the delivery layer.

Batched, low-noise communication

Questions arrive as one organised list per milestone — not eight interruptions across your Tuesday. You answer in five minutes and get back to work.

Git-native, staging-first

Version control from day one, everything tested on staging before review, and handoff docs your team can actually maintain.

Senior output, freelance cost

20+ years of frontend experience and WordPress specialisation since 2018 — at £40/hour, without salary, NI, pension or equipment overhead.

Still evaluating? Read the guide to choosing the best white-label WordPress developer for UK agencies — pricing benchmarks, vetting checklist and red flags.

Frequently Asked Questions

How much does a white-label WordPress developer cost in the UK?: UK-based senior freelancers typically charge £60–£120/hour. I charge £40/hour — a European specialist rate with UK business-hours availability — and fixed-price project quotes are available. No minimum hours, no retainer required.
Will my clients know I outsourced the work?: No. White-label means invisible by design: no footer credit, no email signature, no direct client contact, no portfolio claims. I communicate only with your team, inside your tools, under your brand — and I sign your NDA before seeing any client work.
How quickly can you start on our project?: Typically within 3–7 business days. Onboarding is simple: NDA signed, access to your project management tool (ClickUp, Asana, Notion or similar), and a brief on your standard delivery process. I reply to new enquiries within one business day.
Do you work inside our existing workflow and tools?: Yes. I adapt to your process rather than imposing mine: your PM tool, your communication channels, your Git workflow, your staging environment. Handoffs include documented, client-ready delivery notes.
Can I hire you for ongoing overflow support?: Yes. Many agencies keep me on a flexible hourly arrangement for overflow capacity — no long-term contract, no minimum commitment. You pay only for delivered work, whether that is a one-off build or continuous support.

Need White-Label WordPress Capacity This Month?

Send the brief — I reply within one business day. NDA signed before any client details are shared.