What is your rate for WordPress development?

I charge £40/hour for WordPress development work. I also offer fixed-price project quotes. No minimum hours, no long-term contracts.

Do you work with UK digital agencies?

Yes — I partner exclusively with digital agencies and web studios. I act as a white-label WordPress developer you can rely on for overflow work or specialist tasks.

What WordPress services do you offer?

Custom theme development from Figma/PSD, plugin development, WooCommerce, page builder integration (Elementor, Bricks, Gutenberg), responsive design, and performance optimisation.

Are you available for ongoing retainer work?

Yes. I offer care plans and hourly retainers for agencies that need a reliable WordPress developer on standby — without the overhead of hiring in-house.

What is your hourly rate?

My hourly rate is £40 per hour. I also offer fixed project pricing for larger engagements.

Do you offer white-label services for agencies?

Yes, I act as a silent technical partner for agencies. I work under your brand, never contacting your clients directly.

Do you work on long-term contracts?

No, I don't require long-term contracts. Pay only for the hours worked or per project.

What is your development stack?

I specialize in custom WordPress themes (from Figma/PSD), Gutenberg/FSE blocks, and performance-focused builders like GreenShift. I avoid bloated marketplace themes.

Do you handle backend integrations?

I focus on frontend and design-to-code. For complex backend logic or heavy CRM integrations, I recommend collaborating with a dedicated backend specialist.

What are your payment terms?

I typically require a 25% deposit to book the slot, with the remainder due upon project delivery or milestones.

About me

A freelance WordPress developer with 20 years of experience. Based in Italy, available during UK working hours.

Who I am

I'm Filippo Tinnirello, a freelance WordPress developer based in Verona, Italy. I've been doing web development since the early 2000s, and most of that time has been spent building WordPress sites for UK digital agencies that needed reliable technical capacity without a full-time hire.

I moved into WordPress properly as it became the standard platform agencies relied on. Since then I've stayed focused on that: builds for agencies, clean code, work that doesn't need to be redone six months later.

These days I work mainly with digital agencies on UK-facing projects — overflow support, custom WordPress development, or specialist plugin work when an agency needs someone who knows what they're doing.

What I do

Custom WordPress development for digital agencies. Here's what I cover:

White-Label Agency Services: Remote WordPress partner working under your brand. A practical way to outsource custom WordPress development without fixed costs or HR management.
Design to WordPress Conversion: Pixel-perfect conversion of Figma, PSD, or XD designs into clean, documented, and optimized WordPress themes.
Custom Theme Development: Bespoke themes built mobile-first with optimized performance and Core Web Vitals in mind.
Existing Theme Customization: Strategic modifications and optimizations of existing themes to meet specific client requirements.
Plugin Development & Integrations: Custom plugins and API integrations (CRM, Stripe, Zapier) for agencies that need to outsource WordPress plugin development without sacrificing maintainability.
Gutenberg & Full Site Editing: Custom blocks, patterns, and design systems. Integration with Kadence and GreenShift.
Performance & SEO: Core Web Vitals optimization, caching, CDN setup, and technical SEO implementation including schema markup.
Maintenance & Support: Ongoing security updates, backups, bug fixes, and performance monitoring to keep sites running smoothly.

My approach

Code quality

I write clean, well-documented code that follows WordPress standards and is easy for anyone to pick up after me.

Attention to detail

I implement designs accurately. Typography, spacing and layout match the file, not a rough interpretation of it.

Remote collaboration

Projects run over email, Slack, Basecamp or whatever your team already uses. I keep UK working hours.

Agency partnership

I've worked with agencies long enough to know how they operate — what needs sign-off, what doesn't, and how to stay out of the way.

Why work with me

No long-term contracts

Pay only for what you need. No retainer, no commitment, no awkward conversation when the project ends.

20 years of experience

I've been building WordPress sites since the early 2000s, across hundreds of projects for agencies of all sizes.

Transparent communication

Clear updates and honest timelines. If something slips, I'll tell you before it becomes a problem.

Competitive rates

£40/hour or fixed-price projects. Considerably cheaper than a full-time hire, without the compromises of a cheap offshore option.

Get in Touch

Let's Work Together

Need a WordPress developer? Contact me for your next project with no long-term commitment.

Hire Me for Your Project

Ready to add a skilled WordPress developer to your team? Flexible hourly rates or fixed project pricing available.

Location

Remote

Available during UK business hours

Timeline

4-6 weeks

Average project delivery for a full site

Rate

£40/hour

Or fixed project pricing